You may be asking yourself - what is this project? Well, its a research project that is basically a large assembly of data from teens, but this website exists because:

BY COLLECTING DATA FROM TEENS ABOUT GENDER-INCLUSIVITY AND FASHION, COMPANIES CAN INCORPORATE THE RESEARCH I COMPILED ON THIS SITE INTO THEIR MARKETING DECISIONS TO IMPROVE TEENS’ RETAIL SHOPPING EXPERIENCES.


This project was made possible thanks to HollisterCo’s FWD Fund.

WORN OUT IS A TEEN RESEARCH PROJECT CREATED BY LOGAN SILVERS FOR THE PURPOSES OF COLLECTING DATA FROM HIGH SCHOOLERS AROUND GENDER INCLUSIVITY FOR FASHION RETAIL COMPANIES.

WORN OUT WAS A FUNNY CREATIVE TITLE AS LIKE THE CLOTHES THAT ARE “WORN OUT” BUT ALSO THAT THE TEENS (ON AVERAGE) ARE “WORN OUT” OF NOT FEELING LIKE THEY HAVE A HEARD OPINION ABOUT THEIR SHOPPING EXPERIENCE HEARD BY LARGE COMPANIES.



What is this project?


I am a 17-year-old high school student in Chicago and I noticed that in retail fashion stores they often categorize their clothing sections by gender. As we are progressing towards the future, more and more young people are experiementing with their style and outward expression. I have compiled data from over 200 teens in my urban Chicago-area high school Lane Tech that asks the teens for what they want to see in retail stores, if they are conscious about their shopping decisions when clothes are sorted by gender, and if they feel like clothing stores need to change the way that they sell their product. This project is meerly an assembling of data, because there isnt a lot of data out there from teens (one of the most targeted fashion consumers) about gender inclusivity through fashion and outward expression. If you click though the site you will find two different sets of data as well as some extra stuff I threw in here because my ambassadorship with Hollister gave me some extra time to work on stuff. Feel free to look around and skim through the site, but just know that if you are a gendered retail fashion brand that you should look at this data more thouroughly. 


Why does this matter?


Teen Voice

As corporate companies are moving towards the future, more of them are realizing the value of teenage capital. For example, with the rise of TikTok, teens have become gatekeepers that decide what is trending and when. As consumers, they hold a significant amount of financial power because their interests influence what stays on the market.

Gender + Fashion

Dividing retail clothing sections by gender is an easy and efficient way of sorting feminine and masculine clothes. Unfortunately, doing so also enforces gender roles and excludes gender non-conforming people from shopping in the space. The overarching idea of this project is that teens need a new system to shop by or that we need to edit and improve the current one.
Lack of Existing Data

There is not a lot of existing data around gender in fashion from teens that is easily accessible to retail companies. The conversations around gender identity are important, and they aren’t new. The purpose of this project is collecting and showcasing teen data with the hope retail stores will become more gender inclusive.

Mark
Thursday April 21 2022